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For GORDON WRIGHT–a competitive adventure racer, tri-athlete, father and owner of Outside PR–it’s all about time. Keeping track of every minute is essential for a guy like Gordon, from helping his teammates race towards a grueling finish line, to finding the time to surf with his wife and two kids, to meeting clients’ deadlines in the fast-paced world of public relations. Balancing time is crucial for Gordon and the Casio Pathfinder is how he does it—both in the office and out on the race course.