Published January 12, 2018 12:00PM
Ski Resorts Get Creative in Promoting Themselves without Snow
Colorado's areas are advertising adventure amenities and bunny slopes to attract visitors in a dry winter.
'Aspen Snowmass'
Colorado’s ski resorts are having a low-snow year so far, posing a big challenge to marketers looking to attract visitors. So many are now promoting non-snow attractions, from alpine coasters and snowshoe tours, and selling their bunny slopes as the perfect place to learn to ski or snowboard.