Mt. Shasta Named First PCT "Trail Town"

Northern California’s Mt. Shasta has been named the first official “Trail Town” of the Pacific Crest Trail, part of a new program from the Pacific Crest Trail Association meant to promote hiking in the area (the PCT and other trails) and boost the town’s economy. Mt. Shasta officials and the PCTA are teaming up to market the town as a top hiking destination (the Trail Town launch party is set for July 21) and discussing measures such as offering store discounts to thru-hikers and starting a town-trail shuttle.