Published November 30, 2009 02:14PM
While I’m not advocating conspicuous consumption this holiday season or really even, I do want to take this opportunity to point you towards the new shopping website of our climate partner, Cooler. They just launched this site with more than 350 participating on-line stores. The deal: buy through Cooler’s site and you get the same items at the same prices from hundreds of on-line stores that you;d find by shopping on that store’s site. Cooler, in conjunction with the sellers, eliminates the global warming impact of every purchase. It’s easy to use–just register, pull out your credit card and go. Make your purchase and Cooler calculates the pounds of greenhouse gas produced in the process of manufacturing, shipping and selling the product you purchase. The store then pays Cooler a fee, which it invests to eliminate the greenhouse gas pollution created by the product you purchased. You can track your impact by viewing the pounds of global warming pollution you’ve eliminated by shopping at Cooler on-line.
There are loads of great gear stores there from REI and EMS to Moosejaw, Sierra Trading Post, Cabelas and LL Bean. You can even shop ebay from Cooler’s site. Conspicuously missing: Amazon.com.
-Berne Broudy