INVISTA'S CORDURA® BRAND TEAM SPONSORS BACKPACKER MAGAZINE'S 2009 GET OUT MORE TOUR
Products featuring the durable fabric to be showcased on nationwide tour
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WICHITA, Kan. – May 12, 2009 – For the second year in a row, INVISTA’S
CORDURA® brand team is sponsoring Backpacker magazine’s Get Out More Tour.
Designated tour ambassadors Randy and Sherri Propster have hit the trail to put the
brand’s durable products to the test. As the magazine’s ninth cross-country tour, the
event will include more than 50 venues and reach more than 55,000 hikers, campers
and outdoor aficionados.
“With all the excitement surrounding the launch of our new brand campaign that focuses
on durable people, we are excited to set out on another adventure with the Get Out
More team,” says Cindy McNaull, global brand manager for INVISTA’s CORDURA®
brand. “We are honored to once again collaborate with our key brand customers and
longtime users of CORDURA® fabrics to equip the Propsters with some of the most
innovative and enduring outdoor products on the market.”
Through the Get Out More Tour, the brand will heighten awareness among outdoor
enthusiasts about the versatility of CORDURA® fabrics through many well-known
brands that use the durable, long-lasting fabrics. This year’s product line-up includes:
- Big Agnes®
- Camelbak®
- Eastern Mountain SportsTM
- Granite Gear
- JanSport®
- Mountain Hardware®
- Osprey®
- Tac WearTM
- Temple Fork OutfittersTM
- The North Face®
- TRU-SPEC® by Atlanco
New this year, outdoor enthusiasts will also be able to track the whereabouts of the Get
Out More Tour through the brand’s new interactive Web site, www.CORDURA.com.
The content rich, user-friendly site supports the brand’s new motto “As Long As the
World is Full of Durable People, We’ll Keep Making Durable FabricsTM and allows endusers
of the fabric to learn more about INVISTA’s fabric technology and the benefits of
using products made with CORDURA® fabric.
Making a special appearance on selected stops during this year’s tour is worldrenowned
explorer and spokesperson for the CORDURA® brand, Helen Thayer. As the
first woman to make a solo trek to the magnetic North Pole, Thayer will offer book
signings and retailer training sessions at several stops along the tour. Attendees will
also have the opportunity to shop one-on-one with Thayer and other members of the
tour as they select the packs, tents, footwear and apparel needed for their next outdoor
adventure.
“CORDURA® brand fabric is no stranger to the adventure community. We have been
leading the way for more than 30 years, which gives us a distinct advantage over most
non-branded fabrics in the marketplace,” said McNaull. “We have earned a strong
reputation for stylish durability and toughness that comes in handy in almost any
outdoor situation, making us an ideal fit for the Get Out More initiative.”
Attendees of these tour stops will get an inside look at the latest in outdoor gear and
apparel, as well as tips and advice from the industry’s favorite duo – the Propsters.
To learn more about Backpacker magazine’s 2009 Get Out More Tour visit or
www.getoutmore2009.com or www.CORDURA.com.
About CORDURA® Brand
CORDURA® brand is the registered trademark of INVISTA for durable fabrics. Known
for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide
range of products, including luggage, backpacks, boots, military wear and performance
apparel. For more information, visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers,
primarily for nylon, spandex and polyester applications. With a business presence in
over 20 countries, INVISTA’s global businesses deliver exceptional value for their
customers through technology innovations, market insights and a powerful portfolio of
global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12TM,
COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®,
DYTEK®, FRESHFXTM, LYCRA®, PERFORMATM, POLARGUARD®, POLYSHIELD®,
POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®,
TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information,
visit www.INVISTA.com.
CORDURA®