The Adventure Travel Trade Association (ATTA) today announced it will host two distinct Adventure Travel World Summits in 2008 on two continents. Each will: improve industry-wide access to networking; increase business-to-business marketplace opportunities; provide world-class learning and address regional business needs along with addressing common, global issues aimed at sustainable growth.
ATTA’s first Adventure Travel World Summit of 2008, the ATWS-South America (2008 ATWS-SA), will be held in São Paulo, Brazil, Sept. 3-6, in conjunction with Brazil’s thriving consumer Adventure Sports Fair – which draws thousands of companies and expects more than 70,000 consumers. The 2008 ATWS-SA will strengthen ties between the South American adventure travel industry and the global marketplace.
Additionally, between October 21-25, the ATTA will hold the Adventure Travel World Summit-Europe (2008 ATWS-E) in Norway. Held aboard Hurtigruten’s MS Midnatsol, an expedition passenger ship, the 2008 ATWS-E will be a voyage from Tromsø through Norway’s fjords to Bergen. Special on-shore opening and closing events will be held in Tromsø and Bergen respectively, and the voyage includes a port-city visit in Trondheim.
ATTA will continue to host multiple regional networking events throughout the U.S. during the year and will investigate potential venues for a North American Summit in 2009 and beyond.