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Colorado Trails

Ski Resorts Get Creative in Promoting Themselves without Snow

Colorado's areas are advertising adventure amenities and bunny slopes to attract visitors in a dry winter.

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Colorado’s ski resorts are having a low-snow year so far, posing a big challenge to marketers looking to attract visitors. So many are now promoting non-snow attractions, from alpine coasters and snowshoe tours, and selling their bunny slopes as the perfect place to learn to ski or snowboard.