Outdoor Voices Pop-Up To Stay in Aspen Another Year

The new active-wear company launched an Aspen pop-up this summer—to booming success.
Downtown Aspen

Downtown Aspen, site of the semi-permanent pop-up Outdoor Voices.

Outdoor Voices opened pop-ups in NY, LA, Austin, and Aspen over the last three years—and Aspen's location was by far the most successful. So successful, in fact, that 28-year-old founder Tyler Haney is sticking around for another year. The store sells clothing, schedules programming, and organizes a joggers' club, pilates classes, and even "stroller roller" meetings.