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Colorado Trails

As Outdoor Retailer Moves to Denver, Industry Shows Growing Influence

Outdoor recreation companies—and users—in Colorado are emerging as a huge source of support for threatened public lands.

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With the Outdoor Retailer show moving to Denver next year, Colorado is becoming Ground Zero for the outdoor industry, which now accounts for $887 billion in annual consumer spending. And it’s now in an even more important position to become a powerful force in the fight against climate change, privatization of public lands, and political whimsy.