As Outdoor Retailer Moves to Denver, Industry Shows Growing Influence

Outdoor recreation companies—and users—in Colorado are emerging as a huge source of support for threatened public lands.
Valley of the Gods, Bears Ears

The outdoor industry could be instrumental in saving natural wonders like Bears Ears National Monument.

With the Outdoor Retailer show moving to Denver next year, Colorado is becoming Ground Zero for the outdoor industry, which now accounts for $887 billion in annual consumer spending. And it's now in an even more important position to become a powerful force in the fight against climate change, privatization of public lands, and political whimsy.