Get full access to Outside Learn, our online education hub featuring in-depth fitness, nutrition, and adventure courses and more than 2,000 instructional videos when you sign up for Outside+ Sign up for Outside+ today.
Sensing a captive audience, Centennial, Colorado startup Alpine Media Technology and Colorado’s Winter Park Resort have signed a deal to bring the company’s digital ski lift bars to the SuperGauge chairlift next winter. The bars have screens that display ads, trail info, weather, and driving times back to Denver. (The partners have yet to obtain all necessary permits to add the screens, so skiers might have to wait longer than next season for the tech.) Massachusetts’s Wachusett Mountain Ski Area and Alpine Media Technology have also signed an agreement for a pilot program.