Colorado State Creates First Adventure Tourism Grad Program

The new Adventure Tourism Program is the first of its kind in the country.

The Horsetooth Reservoir area, near Fort Collins and Colorado State.

Guest policy. Permitting. Marketing. Policy. The new adventure tourism program at Colorado State—the first of its kind in the US, though there are similar tracks in New Zealand and Australia—will focus more on management than on technical outdoor skills. But the basic idea is this: the outdoor recreation industry adds up to $887 billion in spending every year, and many folks are looking to up their games.