Walmart Opened an Online Gear Shop, and Black Diamond Sent Them a Cease and Desist

Demands big-box chain stops using company's images and logo

Update: Deuter has announced that it will join Black Diamond in removing its products from Walmart’s site. In a press release, the backpack manufacturer said that its gear was present on the site as part of a “trial arrangement,” and that it would remove it next week. Read more at SNEWS.

Just one day after Walmart announced that it would start selling premium outdoor gear on its website, Black Diamond sent the company a cease and desist notice demanding that Walmart stop using its trademarks and copyrighted photos of its products.

In a press release, Black Diamond president John Walbrecht said that the company “did not see or approve” Walmart’s announcement, and had never sold to Walmart.

“Black Diamond remains committed to our specialty retail partners and we do not plan on deviating from this strategy,” Walbrecht said.

On Monday, Walmart launched a new outdoor section on its website offering products from nearly 50 brands, including KLYMIT, Deuter, LEKI, and others. Moosejaw, the Michigan outdoor retailer that Walmart bought last year for $51 million, is curating the store.

In an emailed statement, Walmart called its new store “a really positive development” that it hoped would help expose more people to the outdoors.

“The decision to be part of this new experience will continue to be up to each brand, and our hope is that brands, and even other retailers, share our commitment to driving a truly inclusive outdoor industry,” the statement read. “As we grow the Premium Outdoor Store, we will continue to look for leading brands and retailers that want to reach a new, wider audience.”

Read more at SNEWS now.