Sweet jacket alert! For Fall 2009, GoLite is coming out with a nearly entirely new apparel line. The highlights are the Mackenzie hardshell and softshell series ($300-$350) that each utilize REFLEXION, a laminate from Sympatex that by way of "an ultra-thin aluminum radiant heat barrier" is said to reflect up to 75 percent of your body heat. (We'll found out about this when we test it next month, but it sure sounds cool.)
Their Roan Plateau 800 Hooded Jacket is also worth keeping an eye out for. It has a super innovative cuff. Did i just say that? Am i really getting all gaga about some cuffs? Uh, yeah. I am. Putting the jacket on was a sort of Ah-ha moment where you wonder why no one has come up with this before. A simple gaskit of lycra hugs your wrist and snugs the jacket to your arm without any bunchy elastic or Velcro closures. A little feature to geek out on. Okay. I'm off to go get geeky with a meeting at The North Face.