Patagonia is committing $10 million—the amount they saved following last year’s corporate tax cuts—to groups protecting the planet and fighting the climate crisis.
“The U.S. economy could lose hundreds of billions of dollars, and the climate crisis is already affecting all of us,” Patagonia CEO Rose Marcario wrote, in reference to the results published in this year’s National Climate Assessment. “Mega-fires. Toxic algae blooms. Deadly heat waves and deadly hurricanes. Far too many have suffered the consequences of global warming in recent months, and the political response has so far been woefully inadequate—and the denial is just evil.”
The donations will be on top of Patagonia’s commitments as a supporter of 1% for the Planet, Marcario said. (In 2017, Forbes estimated that Patagonia earned more than $750 million. So far, the company has not specified which organizations will receive their donation.)
President Trump’s White House has rejected the contents of the climate assessment, which was compiled by more than 300 scientists representing 13 different federal agencies, as “not based in facts.” In a press release, the EPA blamed the dire report on the Obama administration, claiming that the former president’s political appointees instructed the report’s authors to base their conclusions on a “worst-case scenario.”
This isn’t the first time Patagonia has tangled with the current administration. After the White House announced last December that it would shrink Bears Ears and Grand Staircase-Escalante National Monuments by executive order, the brand changed its homepage to display the message “The President Stole Your Land,” and founder Yvon Chouinard pledged to sue. (The resulting suit is ongoing.)