La Sportiva, makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week at select Grassroots Outdoor Alliance retailers across the United States. For each pair of La Sportiva Hiking, Mountain Running® and Approach shoes sold, La Sportiva will donate a $1 to one of three charitable organizations: the Carbon Fund, The Conservation Alliance and Global Water.
“By partnering with us on Giving Greenback$, Grassroots Outdoor Alliance retailers will provide their customers with a chance to make a difference today,” says Laura Fryer, La Sportiva N.A.’s Marketing Manager. “We designed the program to help retailers spur their shoppers to play a part in positive change, one dollar at a time.”
Supporting partners of the Greenback$ program include specialty retailers Wilson’s Eastside Sports (CA), The Summit Hut (AZ), Skinny Skis (WY), Summit Canyon Mountaineering (CO), Wilderness Sports (CO), Pack Rat Outdoor Center (AR), Midwest Mountaineering (MN), Black Creek (FL), River Sports Outfitters (TN), Rock Creek Outfitters (TN), Great Outdoor Provision Co. (NC), Northern Lights Trading Co. (MT), Travel Country Outdoors (FL), Idaho Mountain Touring (ID), The Benchmark Outfitters (OH), Phillip Gall's Outdoor and Ski (KY) and The Base Camp (MT).