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When Ibex Outdoor Clothing ceased operations in December of 2017, many in the outdoor community lamented the loss of a brand known for its merino apparel, especially baselayers. But now, less than two years after closing its doors, Ibex is making a comeback.
Later this month, Ibex will relaunch under the direction of Boulder, Colorado-based Bonie Shupe. (Capital comes from the New York-based investor Flour Fund, which owns Ibex.) Our sibling site SNEWS spoke with Shupe about what the future holds for Ibex.