Don't Try This At Home: The Naturist

Teva's Naturist sends up Bear grylls and Les Stroud with useless wilderness survival tips
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We're usually not too fond of just busting out the corporate viral vids, but Teva went ahead and put some thought into "The Naturist," a clever send-up of TV survival experts like Bear Grylls and Les Stroud. Gavin McInnes, founder of Vice Magazine, plays the hapless Naturist. Check out the first ep:

Future episodes will see the Naturist hold forth on such pain-inducing topics as fire and hunting. Speaking of survival and Teva, I sure could've used some of his river tips before nearly killing myself at the Teva Mountain Games. Oh well.

—Ted Alvarez

The Naturist