SofSole insoles were what my feet dreamed of at night—until I got the opportunity to try a pair. I’d all but given up on insoles. Other leading brands seemed overly firm and not worth the extra weight. As the name implies, SofSole insoles are designed for cushioning—which I sorely needed midway through a summer of ultramarathons and gear testing.
Air chambers embedded in the heel and arch and polymer gel in the forefoot put extra cushioning exactly where I needed it most. The Airr insoles made any pair of shoe feel like I was walking on air—because, well, I was. A Coolmax fabric cover also managed to keep them from getting stinky after months of daily abuse. Gripe: these insoles are a bit thick—more than half an inch. Make sure your shoes will accommodate them in the store if possible. Best for: anyone who suffers foot pain—prevention is a must, as conditions like plantar fasciitis are no joke. $27; 6 oz.; sofsole.com.