Why: We have happy feet. Check that-we have blissed-out feet. We hiked and ran more than a thousand miles with these insoles in our shoes, and we've never felt less end-of-day soreness. We give the credit to the Ultra's lightweight graphite arch, shock-absorbing pads in key impact areas, and thick, firm foam that's contoured to support the midfoot and lock in the heel.
Who: Anyone who wants to upgrade the comfort of their boots.They come in unisex sizes from XS to 2XL but are thicker than most insoles, so they work best in mid- and high-volume boots.
How much: $40, 5 oz. (per pair, size large)
Contact: (800) 253-7463; www.newbalance.com.