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The DAILY DIRT - The nitty and the gritty of outdoor news

Return of Smokey the Bear...Again

Forest Service urges us to "Get Our Smokey On" to prevent wildfires

A scant two years after Smokey the Bear was re-imagined as a hulking, Sam Elliot-voiced computer-generated beast who could morph out of anyone he pleases, he's back and re-re-imagined—still computer-generated, only this time on perhaps a tighter budget. And yes, the U.S. Forest Serviceand the Ad Council have chosen to keep him saddled with that endearingly awkward and seemingly backwards catchphrase, "Get Your Smokey On."

But the big news is this: Smokey finally gets a backstory. Check it out:



Once you get past the sub-par production values and voice acting, the animated stills showing his past is  quietly poignant, and much more effective than his conversations with the bug-eyed kids. If your home and family was destroyed by wildfires, wouldn't you want to go work out at the gym and scare kids straight? I would.

—Ted Alvarez

Smokey the Bear Returns to Remind Americans...Only You Can Prevent Forest Fires



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Eric
Jul 29, 2010

Try a little editing. The name is "Smokey Bear", not "Smokey The Bear". You've probabley been watching too much "Bozo The Clown".

Spargewater
Jul 16, 2010

Horrible production. I couldn't get through it. Besides the bad voicing, the artwork of the characters is a cheap copy of Jimmy Neutron. Poor Smokey! Hasn't he suffered enough?

Sparg
Jul 16, 2010

Marie
Jul 15, 2010

This brings back memories of seeing the living symbol Smokey Bear at the zoo in Washington D.C. during the 60's. I'm glad the new symbol is closer to the historic Smokey Bear symbol and glad I missed the morphing Smokey Bear.

Anonymous
Jul 14, 2010

Smokey had to go to the gym and get buffed so he could break into the bear canisters everybody is using these days

Ali
Jul 14, 2010

I think kids will enjoy it (they seem to not care about bad acting). If it were me, I would've cut the preliminary stuff out and just stuck with Smokey's memories of being in a fire.
And I think they could've done without the kid's really bad Spanish accent. Or is it supposed to be Indian? I'm Latina and I'm not sure if it makes me laugh or shudder!

granola
Jul 14, 2010

Except Smokey has always had a backstory. http://www.smokeybear.com/vault/story_main.asp

So, I guess the big news is the terrible animation and voice acting. :( I just want the Smokey I remember and love from my childhood back.

Ali
Jul 14, 2010

I think kids will enjoy it (they seem to not care about bad acting). If it were me, I would've cut the preliminary stuff out and just stuck with Smokey's memories of being in a fire.
And I think they could've done without the kid's really bad Spanish accent. Or is it supposed to be Indian? I'm Latina and I'm not sure if it makes me laugh or shudder!

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