New To OR: Hillsound Equipment and Rock On Apparel

OR daily sits down with two exciting new gear companies: Hillsound Equipment and Rock On Apparel.

Field testing the Hillsound trail crampon.

Kris Choi, sales manager, Hillsound Equipment

Describe your company’s product in 10 words or less.
➜ Superb traction on ice and snow. Easy. Functional. Flexible. Packable. Who is your target customer? ➜ The Hillsound Trail crampon is intended for the average hiker. It’s not too heavy or technical, just well-built, simple and well-priced for everyone. We are constantly innovating with feedback and suggestions from customers and creating new designs to better suit every need.

If you only had 1 minute with a retail customer, what is the one thing you would tell them about yourself and your company?
➜ We felt there was a need for versatile traction, something more stable than the spring coil design and less aggressive than a technical crampon. A device that will service the local mountains in North America and across the world.

Tell us about your company name.
➜ What comes to mind when you hear the word “hill”? Forests, meadows full of wildflowers, and a trail winding around a picturesque glacial lake. Do your visions come with a soundtrack? We believe an essential part of the outdoor experience is auditory—the sounds of birds chirping, the wind blowing though the trees, trickling streams, a coyote howling. The people who work at Hillsound Equipment like to experience nature through all of our senses.

What were you doing before you launched your current business?
➜ Before the Hillsound Crampons came along, we started out with Hillsound Equipment Store, an outdoor shop located in Vancouver’s outdoor sports shopping district.

Rob Manson, president, Rock On (pictured: Rock On softshell)

Rob Manson on Rock On: “We produce high-quality clothing and gear for backpacking and climbing at a price climbers and backpackers can afford. All of our products are built to withstand the abuse we put our personal gear through over years of use. Our products were designed in the field, not in the boardroom, and include the extras that real climbers want. Lastly, unlike others, our prices are not low as a result of reduced quality. We have made a conscious decision to cut our margins and pass the savings to the retailers and climbers.”

Why is it important for your company to be exhibiting at Outdoor Retailer?
➜ This show is hands-down the absolute best conference for sales and networking in the outdoor industry. It’s essentially a meeting of the minds for the entire industry and its end users.

If you only had 1 minute with a retail customer, what is the one thing you would tell them about yourself and your company that will explain how and why you started designing and manufacturing your product?
➜ We have been gear abusers since we were teenagers, which is now forever ago. We finally had enough with overpaying for gear and always wishing that it had “a pocket here” or “an insulating layer there” or something else. We decided to take matters into our own hands and make the right gear at the right price.

Tell us what the name of your company means or where it came from.
➜ Rock On is a company that embodies everything our name represents. We love to climb, listen to music, stay out too late at night and get up early to do it again. If your mantra is “I’ll sleep when I’m dead,” our gear is perfect for you. Rock On!

What is the best advice you have ever received that has helped your company establish itself?
➜ Be honest and always do the right thing.

What were the founders of the company doing before they launched your current business?
➜ Our founders were “living the dream” in financial services technology and HVAC.

— ORD powered by SNEWS (www.snewsnet.com/ordaily)

PRINT THIS PAGE EMAIL THIS PAGE RSS FEED

Digg Delicious Yahoo Facebook Reddit StumbleUpon Google Newsvine Facebook Twitter

READERS COMMENTS

http://www.yourjerseyhome.com

Mar 12, 2013

our jerseys shop http://www.yourjerseyhome.com Nike San Francisco 49ers jerseys,Nike Baltimore Ravens Jerseys and best servise. http://www.yourjerseyhome.com/Nike-NFL-Jerseys-c124.html Nike NFL Jerseys http://www.yourjerseyhome.com/MLB-Jerseys-c94.htm l cool base mlb jerseys
http://www.yourjerseyhome.com/NBA-Jerseys-c77.html Revolution 30 nba jerseys
http://www.yourjerseyhome.com/NFL-T-Shirt-c126.htm l wholesale NFL T-Shirt,
http://www.jerseycaptain.com http://www.jersey2shop.com

no1nefjerseys

Feb 01, 2013

You don't have his talent
You don't have his condition
You no applause
The world is not fair?
But you have the right to dream
Let the heart become your declaration
Let the wounds become your medal
Let the world's not fair in front of you down!
wholesale cheap jerseys | http://www.no1nefjerseys.com
discount nfl jerseys | http://www.no1nefjerseys.com/Nike-NFL-Jerseys-c124/
nfl football jerseys |
http://www.no1nefjerseys.com/NCAA-Jerseys-c114/
Custom nfl jerseys http://www.no1nefjerseys.com/Customized-Jerseys-c116/
Wholesale new era hats http://www.no1nefjerseys.com/Hats-&-Caps-c119

www.3cjerseys.com

Jan 27, 2013

cheap convenient and creditworthy is our online store's (http://www.3cjerseys.com) service tenet . you can buy all kinds of cheap nfl jerseys here , just as nfl jerseys , basketball jerseys , NHL jerseys , Football jerseys ,the new era hats , we also provide jerseys customized service . All the products in our website are from china with wholesale price , so you can buy cheap products wiht high quality ! Now ,you can choose different payment in our website ,just as paypal , western union and VISA credit card . more information please visit http://www.3cjerseys.com;http://www.21elitenfljerseys.com

NIKE NFL jerseys

Oct 27, 2012

Welcome to our jerseys shop http://www.yourjerseyhome.com we would off you the best jerseys and best servise. We are professional jerseys manufacturer from china,wholesal.cheap nike nfl jerseys, mlb jerseys, nhl jerseys,nba jerseys and shoes. we offer the latest 2012 nike jersey, with the best quality and the cheapest price,
http://www.yourjerseyhome.com/Nike-NFL-Jerseys-c124.html Cheap Nike NFL Jerseys, the perfect jersey to let you enjoy the sport, to make you crazy for sports.
http://www.yourjerseyhome.com/MLB-Jerseys-c94.html cool base mlb jerseys and throwback mlb jerseys.
http://www.yourjerseyhome.com/NBA-Jerseys-c77.html Revolution 30 swing nba jerseys
http://www.yourjerseyhome.com/NFL-T-Shirt-c126.html wholesale NFL T-Shirt,
All Our Jerseys Are Sewn On and Directly From Chinese Jerseys Factory, hope to do longtime business with you.

coco

Oct 12, 2012

Welcome http://www.21elitenfljerseys.com cheap nfl jerseys website, this site specializes in producing the NFL, MBL, NHL all kinds of jersey, we offer the latest 2012 nike jersey, with the best quality and the cheapest price, http://www.21elitenfljerseys.com/Nike-NFL-Jerseys-c124.html Cheap Nike NFL Jerseys, the perfect jersey to let you enjoy the sport, to make you crazy for sports, http://www.21elitenfljerseys.com/ MLB-Jerseys-c94.html Cheap MLB Jerseys, if you buy our http://www.21elitenfljerseys.com on the jersey, we give you a discount, http://www.21elitenfljerseys.com/NFL-Jerseys-c68.html Discount NFL Jerseys, integrity sales jersey purchase quantity we will free shipping http://www.21elitenfljerseys.com/NFL-T-Shirt-c126.html wholesale NFL T-Shirt, join us for freemembers have more discount.

Anonymous

Aug 14, 2012

Unless of course obviously clearly it's for a number of <a href="http://www.outletlouisvuittonbagsforsale.com/">Louis Vuitton Outlet</a> special events, for example large evening parties or formal occasions when they can naturally positioned on pumps exceeding 7 inches heels, they'll feel comfortable and good match with authentic <a href="http://www.outletlouisvuittonbagsforsale.com/">Louis Vuitton Bags for Sale</a> for daily existence. However, while using the proper choice, tall men could positioned on stylish bags <a href="http://www.outletlouisvuittonbagsforsale.com/louis-vuitton-men-bags-c-82.html">Louis Vuitton Men Bags</a> in comfortable and trendy ways. The very best options suggested listed here are wedge heels, canvas bags and heeled ankle boots. Tall lady can certainly become the middle of attention when putting on rearfoot shoes with hot sale lv bags, while most of them aspire to experience a low profile at work. At this time, you can try wedge heels while put on your <a href="http://www.outletlouisvuittonbagsforsale.com/monogram-canvas-c-71.html">Louis Vuitton Monogram Canvas</a> which aren't as alluring and sexy as stilettos. Additionally, you will not feel exhausted or painful walking incorporated.
http://www.outletlouisvuittonbagsforsale.com/

http://www.outletlouisvuittonbagsforsale.com/damier-ebene-canvas-c-69.html

probably the most

Aug 14, 2012

Heels should not be the sole real type of shoes that particular wears. It is a great <a href="http://www.stylishredsoleshoes.com/">Red Sole Shoes</a> habit to alternate wearing houses with heels allowing the foot to wind down and be comfortable. Wearing heels constantly can lead to instances where one cannot placed on houses or sandals since the foot sits dormant to these types of shoes. There's no better type of shoe that could rival the allure of some rearfoot shoes. Really, based on research completed in the united states, 40% of women would positioned on <a href="http://www.stylishredsoleshoes.com/christian-louboutin-daffodile-c-105.html">Christian Louboutin Daffodile</a> some heels even when these were uncomfortable. This indicates that the benefit of these footwear <a href="http://www.stylishredsoleshoes.com/">Christian Louboutin Red Sole Shoes</a> far over-shadow the outcomes the charm and fascination of people footwear for women wear on heels <a href="http://www.stylishredsoleshoes.com/christian-louboutin-pointed-toe-c-111.html">Christian Louboutin Pointed Toe</a> won't disappear for a while. Usually, short women is going to be jealous of women with models' height. However, really, tall women their unique troubles triggered by their above-average levels, among which, probably most likely probably the most apparent the very first is they can't positioned on rearfoot shoes as needed.
http://www.stylishredsoleshoes.com/
http://www.stylishredsoleshoes.com/christian-louboutin-daffodile-c-105.html
http://www.stylishredsoleshoes.com/christian-louboutin-pointed-toe-c-111.html
http://www.stylishredsoleshoes.com/christian-louboutin-pumps-c-112.html