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Backpacker Magazine – Online Exclusive

Not Joking: You Can Make $20,000 By Selling ‘Mountain Air’ to City Slickers

Business is booming.

by: Ted Alvarez

You know, occasionally I’m reminded that I may have chosen the wrong line of work. I’ve tried to strike it rich by visiting the outdoors and writing about it for interested city folk in hopes that they’ll sample the clean mountain air themselves. Turns out I’d get rich quicker if I removed a step and delivered the fresh air direct to the consumer: That’s the lesson I’m taking from French student Antoine Deblay, who has been canning air from his mountainous hometown of Montcuq and selling it to smog-choked city dwellers worldwide for $8 a pop.

Demand is healthy. In six months, Deblay has made $20,000 selling Air de Montcuq. From the NY Daily News:

Orders for the 250-milliliter cans have flooded in from across France, Europe, Canada and America.

Deblay, however, has revealed that his lucrative business idea was initially just a joke.


Despite earning good money, Deblay still appears to take a tongue-in-cheek stance with his unlikely venture.

"We respect the air. In order not to empty Montcuq of its air every week we limit our harvest to 10 liters of air," a note on the firm's website reads.

Deblay is careful to note that the air is 100-percent organic, and he includes warnings not to leave the can open. Oh, but it gets so much better:

Deblay also credits his town's unusual name as going some way to making his product a bestseller, reports Le Point.

In France, it can be pronounced the same way as "my bum," which he believes could have turned his creation into the perfect novelty "flatulence" gift.

This guy gets people to buy ‘mountain air’ from a town basically called Fart Factory? Now that’s what I call a closer. Somebody hire this guy.

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