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the first outdoor industry end of life cycle recycling program that takes back everythingToday, GoLite launches its m its Take Back program. The Company is now take back anything it's ever made since its first production run in 1998. It's part of the company's commitment to keep its gear out of landfills and to help educate its customers on how to extend the life of their gear. On the I'm Not Trash page of GoLite's website, you'll find tips on giving your gear a long life and a second life, from repairing it to donating or selling it, to repurposing it. No time or no inclination? You can also now send the GoLite gear you're done with back to GoLite, and GoLite will donate, reuse, repurpose, or recycle it. If GoLite can't figure out how to recycle or reuse a part of an old pack or bag, it will store it until the company finds a use/solution. What's in it for you? Send in your old gear or apparel, and GoLite will give you a 20% off coupon towards a future purchase at GoLite.com. Better yet, save on shipping and show GoLite that you repurposed, reused or donated your old gear locally (a receipt from a consignment shop, Goodwill, or a photo of that new "GoLite" grocery bag you made from your old GoLite tent will work), and GoLite will email you a coupon.