|NATIONAL PARKS QUICKLINKS|
Backpacker Magazine – November/December 2005
Like it or not, national parks are officially in the business of business. Will this focus destroy the soul of a national institution--or save it in these lean times?
While such savings are promising news--especially in this climate of tight park budgets--it's surprisingly tough to measure the big-picture impact on the NPS bottom line. "It's hard for me to put a dollar figure on it," says Phil Voorhees, a vice president at the NPCA who helped create the Business Plan Initiative. (One NPS staffer offered a "very conservative" estimate that the entire initiative has saved more than $5 million.) Business plans have been useful exercises for park staff, helping them fine-tune operations here and there, and letting them gather data that helps in future cost-cutting and fundraising pursuits. But beyond that, there are as many questions as answers.
It will also be a few years before concessions reform, another area of focus, yields a significant increase in revenue flowing to parks. Thanks to 1998 legislation, many contracts will be rewritten over the next 10 years or so, sending a larger percentage of earnings into the parks themselves. Unfortunately, these contracts are very complicated, so it's taking a long time to get the new, more advantageous deals worked out, and improvements to the bottom line are slow to develop. Between 2000 and 2004, Great Smoky Mountains received only a 3 percent increase in its share of concessions profits; its payout grew from $49,173 to $50,864.