
Though I may get some flack from my editors for writing about
Ben & Jerry's as backpacking food, I think it's a legit claim based on my personal consumption of the stuff post hike. Not to mention that I know backpackers who are passionate enough about Ben & Jerry's that they've packed it into camp on dry ice for the ultimate treat at the end of a long, hot hike. So, now that it's settled that Ben & Jerry's can be considered backpacking food (not to mention ski racing food--the newest flavor is named after
Hannah Teter--Maple Blondie), I am pleased to announce that by the end of 2013, from Cherry Garcia to Chocolate Fudge Brownie, all of the flavors in all of the countries where Ben & Jerry’s is sold will be converted to
Fair Trade Certified ingredients.
Fair Trade premiums pay farmers a better salary, helping them reinvest in their farms and communities. The label means that certified farmers are using environmentally sound practices to grow and harvest their crops in a sustainable way. Ben & Jerry's commitment means that every one of its ingredients that can be sourced Fair Trade Certified now or in the future will be. In the factory, the company will be converting 121 different chunks and swirls made from eleven different ingredients including cocoa, banana, vanilla, fruits and nuts. The change will positively impact 27,000 farmers.
Ben & Jerry’s was the first ice cream company to use Fair Trade Certified ingredients (it started in 2005). Now it's the first ice cream company to make a significant commitment to Fair Trade internationally.
-Berne Broudy
Ben & Jerry's Fair Trade Scoop
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Posted: May 13, 2011 liyq
Ah yes, "liberals never work" and "do-gooders" are clueless...even when they're '"business heads" who build up and run a multi-million-dollar company, "sweating to make a payroll" themselves. Tool alert!
Back to intelligence PLEASE.
Posted: Mar 07, 2010 Dooshwater
I just love when do-gooders get worked in a lather about the made-up terminology of "Fair Trade." So what is everything else, "Un-Fair Trade?" Liberals should either try to run a business and sweat to make a payroll themselves (which they never do) or leave the concept of trade to business-heads. They have no freeking clue. Back to backpacking PLEASE,
Posted: Mar 06, 2010 Spargewater
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