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Backpacker Magazine – Industry News Press Release
In the spirit of backcountry adventure, Backpacker magazine announces the 9th annual Get Out More Tour presented by WOOLRICH®-an interactive mobile media and education tour-designed to inspire readers and encourage participation in active outdoor pursuits.
Boulder, Colo. (March 17, 2009) – In the spirit of backcountry adventure, Backpacker magazine announces the 9th annual Get Out More Tour presented by WOOLRICH®-an interactive mobile media and education tour-designed to inspire readers and encourage participation in active outdoor pursuits.
Backpacker's Get Out More Road Team will visit specialty outdoor retailers and festivals in more than 30 states and 60 cities over a 7-month period to promote the active outdoor lifestyle and teach practical outdoor skills. The tour offers interactive retail workshops and presentations full of trail-tested tips, plus hands-on experiential outdoor excursions to educate consumers about the skills and equipment they need to get out more.
This year, Tour guides Sheri and Randy Propster will bring the pages of Backpacker to life from April through October as they share their passion for wilderness exploration and extensive outdoor expertise. Their 60-minute seminars will navigate everything from trip planning and choosing the right outdoor gear and apparel, to safety in the outdoors and essential outdoor skills.
"The Get Out More Tour provides a unique opportunity for Backpacker to share its message with a broader audience," says Backpacker Editor-in-Chief Jon Dorn. "Through the Tour we are able to visit readers in their own backyards and offer quality, first hand experiences."
Backpacker is pleased to announce WOOLRICH®, the Original Outdoor Clothing Company®, as this year's title sponsor. "It is our pleasure to team-up with Backpacker in sponsoring the Get Out More Tour again in 2009," says Woolrich's Keith Myers, National Sales Manager. "We are continuing our commitment to the outdoor lifestyle by utilizing our rich heritage and combining it with the technology needed by today's active outdoor enthusiasts. Woolrich could not ask for two better brand ambassadors than Sheri and Randy Propster, who continue to put our apparel to the test."
Other Tour sponsors include CORDURA® Brand Fabric, KayLand®, Lowe® Alpine, POLARTEC®, Primaloft®, SPOTTM, Subaru®, Brunton®, Burt's Bees®, Kershaw® Knives, Mountain House®, Sea to Summit® and TIMEX® Expedition®.
Backpacker's mission is to inspire and enable people to enjoy the outdoors by providing the most trusted and engaging information about backcountry adventure in North America. For a complete list of the Get Out More Tour schedule of events, please visit http://www.backpacker.com/getoutmore.